HumanTouchDigital
Case Studies

Anonymized Engagements — What The Work Looks Like

Client names, logos, and specific performance metrics are published only with written client approval. The engagements below are anonymized composites drawn from real work — the situation, intervention, and outcome shape are accurate; identifying detail is removed.

Anonymized engagement · Product-engineering services firm

From founder-led referrals to a repeatable US enterprise motion

Context
  • · ~250-person India-headquartered product-engineering firm with strong delivery credentials in data platforms and cloud modernization.
  • · Growth was entirely founder-led and referral-driven. No named-account plan, no defensible US pipeline, inconsistent CRM hygiene, and a first-time US sales hire struggling to open enterprise conversations.
What we did
  • · Rebuilt positioning around two buyer-recognizable outcomes instead of a generic capability menu.
  • · Defined a 40-account US target list by ICP fit, buying-committee density, and reference-adjacency to existing delivery work.
  • · Installed a weekly pipeline council: stage definitions, exit criteria, MEDDPICC-lite qualification, and forecast discipline the founder could inspect in 20 minutes.
  • · Designed the outbound + inbound workflow with AI-assisted account research, message drafting, and meeting prep — operated by the existing team, not a new SDR layer.
What changed
  • · Founder moved from being the only rainmaker to inspecting a pipeline the team owned.
  • · First qualified enterprise opportunities from the target list within the first quarter of the build.
  • · CRM became a decision surface leadership actually used — not a reporting formality.
Engagement path: 90-Day Revenue System Build → Managed Pipeline Pod
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Anonymized engagement · AI services company

Repositioning from 'we do AI' to a packaged, enterprise-buyable offer

Context
  • · Founder-led AI services company with deep applied-AI talent and early production wins with mid-market buyers.
  • · Every deal was custom-scoped from zero. Sales cycles stretched, pricing was inconsistent, and enterprise buyers could not tell the firm apart from a dozen adjacent AI consultancies.
What we did
  • · Extracted two repeatable engagement shapes from the highest-margin delivered work and packaged them with clear scope, timeline, deliverables, and price bands.
  • · Rewrote the website, sales narrative, and proposal template around a specific buyer problem — not a technology stack.
  • · Built the discovery-to-proposal workflow: qualification script, scoping questionnaire, and an AI-assisted proposal generator that produces a first draft in under an hour.
  • · Trained the founder and lead seller to run the new motion, with weekly deal inspection on live opportunities.
What changed
  • · Proposal turnaround compressed from weeks to days on standardized engagements.
  • · Enterprise prospects began self-qualifying into the packaged offers instead of asking for open-ended scoping calls.
  • · Founder time on custom-proposal writing dropped materially, freeing capacity for named-account development.
Engagement path: Revenue System Diagnostic → 90-Day Revenue System Build
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Categories

Other Areas Of Work

Additional case detail is added here only when a client has approved publication.

US market entry

Product-engineering and AI services firms establishing a repeatable US enterprise motion.

US market entry
Case study in preparation

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Enterprise account development

Named account pursuit that produces multi-stakeholder opportunities in complex buyers.

Enterprise account development
Case study in preparation

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Pipeline governance

Rebuilding CRM truth, stage discipline, and a forecast leadership can defend.

Pipeline governance
Case study in preparation

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Offer repositioning

Moving from 'we have engineers' to packaged, buyer-recognizable outcomes.

Offer repositioning
Case study in preparation

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AI-enabled revenue workflows

Where AI compounds leverage across research, outreach, meeting prep, and pipeline motion.

AI-enabled revenue workflows
Case study in preparation

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Founder-led sales transition

Codifying the founder's instinct before hiring over it.

Founder-led sales transition
Case study in preparation

Client-approved details will be published here. No metrics or logos are shown until verified.

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